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Case Studies

 

Rannah Gray Communications is one of the state’s leading public engagement firms for transportation and planning projects that require creative branding and outreach strategies.

 

 

MOVE2042

Client: Capital Region Planning Commission

Project Lead: Neel-Schaffer

2016-2017

 

Provided branding and public outreach for the update of the Capital Region Long-Range Transportation Plan. This project includes stakeholder outreach, two rounds of public open house meetings and promotion of an online survey to obtain community input for transportation improvements needed to manage growth and improve movement 25 years in the future. The project also included managing media outreach, designing and producing collateral materials and building a stakeholder database and network to achieve buy-in for the plan throughout five Capital Region parishes. 

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TRAMLINKBR

Client: East Baton Rouge City-Parish

Project Lead: HNTB

2015-2016

Responsible for branding and public outreach for this project to complete studies and obtain environmental approval from the Federal Transit Administration (FTA) for a 3-mile tram system linking downtown Baton Rouge with Louisiana State University.  This modern streetcar was envisioned in FUTUREBR, the City-Parish Comprehensive Master Plan for Land Use and Development. RG Communications designed the website; produced informational videos which included an aerial shoot of the corridor; created collateral materials; managed stakeholder, public and media outreach for the project; and provided support for the engineering team. The project received the FTA's prestigious Outstanding Achievement Award for Excellence in Environmental Documents Preparation.

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CAPITAL REGION BICYCLE & PEDESTRIAN SAFETY CAMPAIGN

Client: Capital Region Planning Commission

Project Lead:  Rannah Gray

2014-2015

 

To reach young drivers before bad habits develop, this advertising and public education campaign included outreach to high school and college students that highlighted road safety through teen-targeted communications. A high school video competition was held with more than 100 participants, with the winning entry produced in cooperation with team members and run in movie theatres. This campaign used input from teen focus groups to determine the best media mix, with outdoor advertising near high schools and universities reinforcing creative messages involving dance teams and pop culture themes.

 
 

 

Calcasieu Parish Transportation Plan

Client: Imperial Calcasieu Regional Planning and Development Commission

Project Lead: Neel-Schaffer

2016-2017

Working with the engineering team and Calcasieu Parish Police Jury, this project involved the update of the transportation plan with emphasis on the Lake Charles area. Responsibilities included stakeholder and public outreach, database development, stakeholder workshop and public meeting coordination, and production of the final report. Media outreach included contacting local news outlets, managing interview requests and working with the local government access channel to get information to the public.

 

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FUTUREBR

Client: East Baton Rouge Parish

Project Lead: Fregonese Associates

2011

Public Outreach lead for the development of the Comprehensive Master Plan for Land Use and Development. This project included design of the project brand, developing and implementing community outreach, media relations, public official coordination and public meeting management, and building a database of more than 2,000 interested stakeholders to provide input.

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COASTAL PROTECTION AND RESTORATION AUTHORITY

Client: CPRA and Governor’s Office of Coastal Activities

2006 and 2017

Coordinated public meetings and media outreach held in Lake Charles, Houma, New Orleans and throughout coastal Louisiana and managed production of the first comprehensive master plan for coastal Louisiana. In 2017, worked with Marmillion + Company, conducting stakeholder interviews and providing support for the creative of a communications plan for CPRA, focused on communication strategies for the updated master plan.

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